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Privacy Policy


Advantice Health AB

We welcome your interest in Advantice Health’s products and services. Advantice Health may collect personal data on visitors through this web site. By “personal data”, we mean data that can be used to identify you or otherwise linked to you.

Advantice Health developed this privacy statement to provide visitors with a clear picture of how Advantice Health handles personal data collected via the web site, including the use of cookies. The privacy statement explains, amongst others, under which circumstances Advantice Health collects personal information, for what purpose your personal data is used, the legal basis for Advantice Health’s processing of your personal data as well as your rights in relation to the processed personal data. This privacy policy further explains how Advantice Health uses personal data to meet pharmacovigilance obligations under applicable law.

Please note that the privacy statement only applies to the web site and that our web sites sometimes include links to sites not covered by this data protection statement.

Advantice Health AB, reg. no. 559183-3859, is the controller of your data which means that we are responsible for how your personal data is collected and used. Like you, we believe personal integrity is important and will protect any of your personal data that we process. All personal data are processed in accordance with applicable data protection laws, including but not limited to the General Data Protection Regulation, more commonly known as the GDPR.

The types of data we collect when you use the site

Website functionality – We process personal data to identify a device and enable basic website functionality, such as the chat function.

Legal basis: We use personal data for this purpose based on our legitimate interest to keep our website secure and running and to provide customer support.

Customer support – We process personal data to provide requested customer service when you contact us through our website, over the phone or via email.

Legal basis: We use personal data for this purpose based on our legitimate interest to respond to your requests.

Website analysis – We process personal data to analyze how our website is used, for example which parts of the website our visitors click and how long they stay on our site. We use this data to improve website navigation and user experience. The collected data is pseudonymized and aggregated, meaning that we can only see certain data connected to a visitor number.

Legal basis: We use personal data for this purpose only if you consent to the use analytical cookies. If you change your mind, you may at any time revoke your consent through the settings in the cookie banner.

The types of data we use for adverse event reporting and pharmacovigilance requirements

Our pharmacovigilance obligations further require us to process certain personal data of individuals as part of adverse event reporting. We do this in order to comply with strict legal obligations and to report suspected adverse events to relevant regulatory authorities.

As part of meeting our pharmacovigilance obligations, we may process personal data to:

  • investigate an adverse event that you or a third party informs us about;
  • contact you for further information about the adverse event you reported;
  • Aggregate information about the adverse event with information about other adverse events received by us to analyze the safety of our products; and
  • provide required reports to national and/or regional competent regulatory authorities so that they can analyze the safety of our products.

Legal basis: When processing personal data for the pharamacovigilance purposes explained above, we do so in order comply with legal obligations under applicable pharmacovigilance laws and our legitimate interests in ensuring the purposes of processing listed above, taking into account that EU or Member State law has been issued for reasons of substantial public interest in the area of public health and safety of medicinal products or medical devices.

How we may share the data we collect and international transfers

Only the people within our organization who need to process personal data for the purposes mentioned above have access to your personal data.

We may need to share your personal data and give our suppliers and sub-suppliers access to your personal data when they perform services on our behalf, mainly to maintain and support the functionality of the website. We may further share personal data with competent regulatory authorities, in respect of a suspected adverse event that you or a third party has reported to us.

Any transfer of data outside the EU/EEA is made in line with data protection laws. Our international transfers of personal data are based on lawful data transfer mechanisms under the GDPR, such as the EU Commission’s standard contractual clauses.

How long we will keep your personal data

Advantice Health will store your personal data for as long as we deem it necessary to provide you with our services and to resolve disputes with any parties or otherwise as necessary to allow us to conduct our business.

Personal data collected through cookies is deleted once the cookie has reached its expiry date. Please note that the expiry dates for cookies vary as some cookies are stored only as long as you visit our website (so called session cookies), and some cookies are stored for a longer time (so called persistent cookies). Session cookies are deleted once you close your browser and persistent cookies typically expire after either one day or one month, depending on the cookie. You may also uninstall cookies at any time.

If you have a question about a specific retention period for certain types of personal data we hold about you, please send an email to

Security measures to keep your personal data safe

We employ appropriate technical and organizational security measures to help protect your personal data against loss and to guard against access by unauthorized persons. Appropriate security measures we have taken include data encryption, fire walls, access restrictions, secure private connections (VPN connections). We regularly review our procedures and security policies to ensure our systems are secure and protected.

Your choices and rights

You have the right to know what personal data we process about you and may request a copy.

You are also entitled to have incorrect personal data about you corrected and you may in some cases ask us to delete your personal data. You can also object to certain personal data about you being processed and request that processing of your personal data be limited. You also have the right to receive your personal data in a machine-readable format and have the data transferred to another party responsible for data processing.

If you are dissatisfied with how we process your personal data, you are entitled to file a complaint to the Swedish Authority for Privacy Protection ( or the competent supervisory authority in your country of residence.


In some areas of our website we use cookies. These are small text files that are temporarily stored from a website to your hard drive. Cookies do not damage your hard drive or contain viruses or suchlike. The cookies we use do not collect any information, which would make it possible to identify you personally. We use the information contained in cookies to facilitate your use of our sites and to adapt it to your needs.

If you do not want cookies to be stored on your computer, you can deactivate the relevant option in the system settings of your browser. Saved cookies can be deleted in the system settings of your browser at any time. However, please note that you will not be able to use all the site’s functions when you have deactivated the cookies.

Other information

This privacy statement was last amended on 1 April 2021.

If you have questions or comments regarding this privacy statement or wish to know more about how Advantice Health handles your personal information, please contact us at You can also write to us at this address: Advantice Health AB, Gustavslundsvägen 42, 167 51 Bromma, Sweden.

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